Online Media Higher Education – OMHE

Leiden University, Delft University of Technology, Erasmus University Rotterdam

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Keynote – Are there guidelines for international communication?

Globalization keeps speeding up and civilzations are getting closer and closer. In an online world where cultures try to exchange, are there guidelines for international communication? We will review what works and what doesn’t to make intercultural communication smoother and avoid micro-clashes of civilizations.

Dr. Etienne Augé is senior lecturer at Erasmus University Rotterdam with a very international background. His areas of research are: Propaganda, Public relations, Public diplomacy, Cultural diplomacy, Film studies, the Middle East. He trains Dutch and foreign diplomats in Public relations and Public diplomacy at the Clingendael Academy in The Hague.


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Online Education: The Online Students and Online Alumni

How can a university build and maintain a relationship with a student that was never on-campus? TU Delft will share some of its lessons of one year experience of MOOCs and online courses.
Some topics we will touch upon:

  • The MOOC – a relationship builder or a short-lived connection?
  • Communication approach during the MOOC.
  • Should we at all stay in touch after the MOOC is over, and how to do that?
  • The working professionals, and their needs.
  • Going through this paradigm shift inside the university.

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MOOCs: the largest international classroom

Massive Open Online Courses are one big international classroom, and teachers reach a larger audience worldwide than could ever be possible on campus. What are the challenges and benefits of communicating with a classroom you only meet online? How does the diversity of cultures influence your teaching and the interaction between students? In this unconference style workshop Professor Richard Griffiths shares how he experienced teaching such a large and diverse audience and is open to all your questions.



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Reaching international students through online campaigns

As universities reach out more and more to prospective students abroad, there is a growing need for knowledge about international online campaigns. What lessons can universities learn from retail businesses with years of experience in worldwide advertising? Daniel Markus, managing partner of online marketing agency ClickValue offers insights and advice in this workshop.

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Buddy Talk:  an online language platform for students

Students come up against a language barrier when they go abroad to study, and even more so if they want to work abroad.  Buddy Talk is an alternative to an expensive language course. It’s a system where international and Dutch students can indicate which languages they speak and which languages they would like to learn, and they are then linked to a language buddy.  The platform will be launched at the end of 2015.

Buddy Talk is the brainchild of Leiden University alumni Kim-Lan Jong Baw (HRM, Leiden University) en Qing-yi Fan (International Office, TU Delft). Last November they won the Van Bergen Prize with this new idea aimed at promoting internationalisation and diversity.

Qing-yi Fan en Kim-Lan Jong Baw

Qing-yi Fan en Kim-Lan Jong Baw

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Workshop | Joe Leech: Five tips to speak to an international user audience

psychology for designers

Does one size fit all? Joe will outline 5 tips to develop a website that speaks to and is attractive to diverse cultures. The 5 tips will be a surprise!

Joe has researched with users in 23 countries worldwide. From China and India to Europe and beyond. He’s been working in digital user experience for 11 years and is author of the book Psychology for Designers. Before UX he spent 10 years teaching English to students from all over the world.

Read more about and from Joe Leech

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Keynote – All eyes on China: How to successfully promote your university online in China

China is becoming increasingly important for universities and they welcome more Chinese students every year. What do you need to know about the online landscape in China? Who are the big players? Which are leading examples? And maybe most important: What is the best way to reach Chinese students? Thijs van der Toom, partner at online marketing agency NextportChina, will guide us through China’s online reality.