Online Media Higher Education – OMHE

Leiden University, Delft University of Technology, Erasmus University Rotterdam

Keynote – All eyes on China: How to successfully promote your university online in China

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China is becoming increasingly important for universities and they welcome more Chinese students every year. What do you need to know about the online landscape in China? Who are the big players? Which are leading examples? And maybe most important: What is the best way to reach Chinese students? Thijs van der Toom, partner at online marketing agency NextportChina, will guide us through China’s online reality.


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