Online Media Higher Education – OMHE

Leiden University, Delft University of Technology, Erasmus University Rotterdam

Reaching international students through online campaigns

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As universities reach out more and more to prospective students abroad, there is a growing need for knowledge about international online campaigns. What lessons can universities learn from retail businesses with years of experience in worldwide advertising? Daniel Markus, managing partner of online marketing agency ClickValue offers insights and advice in this workshop.

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