Online Media Higher Education – OMHE

Leiden University, Delft University of Technology, Erasmus University Rotterdam

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Slides: TU Delft on weibo

Di Fang and Cheng Zhong (Delft University and Technology) are the (Chinese) managers of the university Weibo account. They talked about the why and the how of the university on a Chinese social network. Their presentation can be found here: TU_Delft_Weibo_0413


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International benchmark

TU Delft wanted to know how good (or not) their social media channels are, compared to other international institutes. The result is a benchmark of the quality of – mainly Twitter – conversations. Which questions are asked? What is the quality of the answer? What makes people engage more with the university? How pleased are people with the online service?

If you want to find out how TU Delft did or if you want to find out if your university is in the international top 10, attend this session.