Keynote – Are there guidelines for international communication?

Globalization keeps speeding up and civilzations are getting closer and closer. In an online world where cultures try to exchange, are there guidelines for international communication? We will review what works and what doesn’t to make intercultural communication smoother and avoid micro-clashes of civilizations.

Dr. Etienne Augé is senior lecturer at Erasmus University Rotterdam with a very international background. His areas of research are: Propaganda, Public relations, Public diplomacy, Cultural diplomacy, Film studies, the Middle East. He trains Dutch and foreign diplomats in Public relations and Public diplomacy at the Clingendael Academy in The Hague.

Keynote – All eyes on China: How to successfully promote your university online in China

China is becoming increasingly important for universities and they welcome more Chinese students every year. What do you need to know about the online landscape in China? Who are the big players? Which are leading examples? And maybe most important: What is the best way to reach Chinese students? Thijs van der Toom, partner at online marketing agency NextportChina, will guide us through China’s online reality.

Recruitment through student ambassadors

A new programme at TU Delft, organised jointly by Marketing and Communications and the Delft International Student Society (DISS), is sending university ambassadors out into the world to help recruit new students.

TU Delft on Sina Weibo

TU Delft is active on the Chinese social platform Sina Weibo and recently broke the 5000 followers barrier. The two Chinese students who run the University Sina Weibo account Cheng Zhong and Di Fang will go in to detail about:

OMHE 2015: Online Media in Higher Education: Internationalisation

Dutch universities are getting more and more international. We attract students from all over the world and are in constant online contact with them. How can we reach these students, what are specific issues when it comes to interaction with students with a different cultural background?

At the mini congress Online Media in Higher Education we address these issues, exchange experiences and learn from each other.

Please join us on Monday 13 April, 13.00-17.00 hrs for talks and informal inconference sessions. All talks are in English. The entrance is free but please register.

Congres Online Media Hoger Onderwijs 2014 (#OMHO) – Pay or fail?

Op dinsdag 17 juni verzamelden een kleine 100 deelnemers zich op het Congres Online Media Hoger Onderwijs op de TU Delft. Dit congres werd voor de 2^e keer georganiseerd dankzij samenwerking tussen de Universiteit Leiden, TU Delft en Erasmus Universiteit Rotterdam. Het was gericht op alle medewerkers in het hoger onderwijs die met online media werken.

Presentatie ‘Open dagen smartphone app’ door Amanda Koopman en Elgar Weijtmans, Erasmus Universiteit Rotterdam

http://eursocial.nl/delft

Presentatie ‘crowdfunding voor de universiteit’ door Lilian Visscher

Presentatie #OMHO crowdfunding online media hoger onderwijs from Rob Speekenbrink

Presentatie Karlijn de Wit – Webcare met studenten TU Delft – een jaar later

Webcare met studenten #TUDelft – een jaar later #OMHO from Rob Speekenbrink

Alle tekeningen van de sessies

De @tekenjongens hebben mooie tekeningen gemaakt die de sessies van #OMHO samenvatten. Hieronder kun je ze allemaal zien.